25 YEARS OF BOHO Most companies are founded with a clear business idea and a strategy for growth. Madam Stoltz started with a passion for India and as a means to finance Pernille’s trips to the country she was falling deeply in love with. Madam Stoltz is a family business founded by Peter Bundgaard and Pernille Stoltz. In the early years we had a small shop in the Latin quarter of Copenhagen. But our little company soon grew bigger. Wooden boxes delivered by the mailman were replaced by large 40 feet containers delivered by ships, so we established a temporary warehouse at Peter’s parents’ farm in Jutland and started selling B2B. Fast forward some years to 1998 when our oldest daughter Amalie was born. Every summer we visited Pernille’s home island Bornholm and felt relaxed and in balance. What if we moved to Bornholm and established both family and business on the island? So we did. While Pernille was busy running the creative development, Peter joined full time and we started exporting to Sweden and Germany. In 2001 our daughter Sarah entered the world, and our family was complete. Later, a network of agents in new markets were added. We opened our shop in Listed, Bornholm, hired our first employee – who is still part of our team, and started attending international fairs with full scale stands. The first fair Pernille attended; she could fit everything in her suitcase. Our strategy has always been to have fun while constantly renewing – without losing that special Madam Stoltz-spirit. We look forward to continuing that way.
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